Strategy

I have worked with a number of charities to create their social media strategies. First I undertake an audit of your channels to see how you’re currently performing – what is working well, what could be improved and how you compare to competitors.  Next I deliver a strategy workshop where we agree on goals, target audience and tone of voice. I then write up the strategy with the agreed goals, the tactics to achieve those goals, KPIs, how to measure success etc. Once the strategy is signed off, I present the strategy to key stakeholders ready for them to implement it. 

Copywriting

Whether you need help with website copy, fundraising appeals, newsletters, email campaigns or blog posts, I have a wealth of copywriting experience. 

I can also help with editing and proofreading. 

I am also a content strategist and highly knowledgeable in optimising content for SEO. If you hire me to work on web copy, I bring this knowledge and experience with me.

Training

Since 2015 I have trained hundreds of people in the charity sector to improve their skills. I specialise in:

• social media 
• digital marketing
• copywriting