Some new and nifty social media features

I don’t know about you but I’ve spotted new features on a number of platforms recently. Have you? If not, never fear… here they are:

1. Pinterest Place boards – now you can pin places (buildings, restaurants, landmarks etc) on to a map board. It’s really easy to use and looks great. Here’s an example.

2. Instagram DMs –  you can now send a photo or video directly (and privately) to a friend on Instagram. Could this be a nifty way to build donor relations? Imagine getting a personalised Christmas card or fundraising ‘thank you’ from a charity you support?

3. Facebook donate button – you can donate to charities on Facebook now (US only for the moment but expect to see it here mid 2014). This could have huge implications for charities but of course a Facebook Ads grant would have been much better… Read this article for more info on the matter. And you can sign a petition here to encourage Facebook to set up a non-profit Ads grant, much like Google’s Adword grants.

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4. Google + custom URLs – now you can change your Google + page URL, which surely beats those random numbers right? You will need to meet three criteria to be eligible: You have to have a profile photo, at least 10 followers and an account which is over a month old. Google is rolling this out in stages but you will be informed when you are eligible to change your URL. Be warned… once you set your custom URL, you can’t change it (like Facebook Page names – and we all know how painful that is if you rebrand).

5. Twitter mobile gets a facelift – The Twitter mobile App has a new look. And it is sleek. ‘Connect’ is now called ‘notifications’ and ‘home’ is now called ‘timelines’. If you have different Twitter accounts you can now move more easily between the two timelines.

Have you spotted any others? Share them in the comments field.

Pinterest just got more pinteresting

Pinterest, a content sharing service that allows members to “pin” images, videos and other objects from all over the web to their own boards, has just added some new and useful features.

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Pins now come with more functionality:

Product Pins:  for items like clothes and furniture with pricing, availability, and where to buy 

Recipe Pins: click on the pin to be taken to the website where the recipe is hosted

Movie Pins: pins which take you to sites like Netflix and Rotten Tomatoes where you can then watch the film 

So, what do these new features mean for charities?

Well, the product pins will work brilliantly for charities with online shops, such as WWF, Save the Children, Dogs Trust and Oxfam Unwrapped.

The recipe pins will work well for charities who do food-based fundraising events such as Dementia UK’s Time for a Cuppa campaign, Breast Cancer Care’s Strawberry Tea or to bring added value to board’s such as Macmillan’s Recipes for people affected by cancer board.

For the Movie pins, I can only imagine it would be useful to charities when there is a partnership, such as LOVEFilm does charity and perhaps where there are featured films to support the cause. For example, if it were a Dementia charity the featured films could include Iris, The Iron Lady, The Savages etc
Or perhaps it could be used to create film suggestions for fundraising events like Macmillan’s A Really Good Night In.

What other uses can you think of for charities to use these new pin features?