I am very excited to announce that I am an official blogger for the Institute of Fundraising’s National Convention, taking place from 7-9 July at the Hilton London Metropole. I will be joined in my blogging duties by Matt Collins and Lisa Clavering – so in good company indeed!
The theme this year is ‘Proud to be a fundraiser’ and along with presentations there will also be social events, such as speed networking, and masterclasses. As a Trustee of the Small Charities Coalition, I am beyond delighted that one of the masterclasses is Focus on Small Charities. Guess which one I’ll be going to!
Sessions that have particularly caught my eye are ‘What fundraisers can learn from rappers’, ‘Small charities – how to use your size to your advantage’ and ‘Living the dream with mobile’.
Take a look at the programme for the three days here and if you would like to come along, book by 25 April to receive the Early Bird discount. Hope to see you there!
Last week I was very lucky to attend the Institute of Fundraising’s Technology conference as a guest of The Access Group.
IoF Technology Conference
It was a jam packed conference with excellent sessions including a keynote from Dan Sutch from Nominet on What does social tech innovation look like?
If you know me at all, you will know that I love to Storify so here it is:
View the story “The Institute of Fundraising Technology Conference” on Storify
My Top Takeaways were:
1. Creativity and risk taking, entrepreneurship and willingness are what we need to redesign how we use technology for good. Cancer Research UK’s Cell Slider is a great example of this in action.
2. Anticipated value of mobile transaction in 2013 is $600 billion yet how many charity websites do you know who can’t take a mobile payment? The time to optimise your website for mobile is now!
3. The mobile environment is difficult, ever changing and crowded but charities can not afford to ignore it – 25% of Save the Children’s donations are made through mobile.
4. Google Adwords should be part of an integrated marketing campaign. It’s about quality, not quantity. Get the basics right – structure, relevance and targeting – as it will drive more relevant traffic to your website and drive the costs down.
5. Be Digital First, focus on visual storytelling and engagement and maximise the potential of technology.
I had been meaning to set up a regular gift to the wonderful charity Child’s i for a while. I first heard about them when founder Lucy Buck spoke at a CharityComms conference. I was so inspired by the work that they do to find families for orphans in Uganda, but also by the fact that the charity was run entirely by volunteers. And these volunteers were making huge social media waves. And I was impressed and a little bit in awe.
Now I honestly have no idea why it took me so long to set up a regular donation but today was the day I was going to do it. (It may have been this image on my Facebook newsfeed that helped)
I went to their website and clicked on the big Donate Now button which took me to a page with a range of options, including regular giving, one off donations and fundraising. I clicked on regular giving and LO AND BEHOLD there was a donate using your mobile phone option:
It was so ridiculously easy to set up. All I had to do was:
1. enter my mobile number and hit the button
2. wait two seconds for a text
3. reply YES
4. job done
What I really liked, apart from the ease and speed at which it took to set up, is the fact that I can cancel at any time just by replying STOP. Or, if money is a bit tight one month, I can reply with SKIP to miss a payment. Perhaps not great for the charity but good for me. Another thing perhaps not great for the charity was that I didn’t receive a Gift Aid option.
I do believe that by making regular giving as easy as possible for the donor, you will increase your regular giving overall and this is why more charities should be incorporating mobile giving into their donation mix. That and the fact that 60% of people surveyed by Open Fundraising, on behalf of UK mobile payments regulator PayPhonePlus, said that donating by text was their favourite way of giving to a charity.
Well done to Open Fundraising for setting this mobile regular giving up for Child’s i.
Oh yes, and there was an AWESOME ‘thank you’ video delivered by text but you will just have to sign up yourself to see it.