The importance of personal branding in a digital age

We all have a digital footprint, whether we like it or not. Back in 2013, I presented on How to build a successful personal brand at 300 Seconds. These days, no matter what sector you work in, having a professional social media presence is vital. When applying for jobs, many recruiters will check your digital footprint to see how you present yourself on LinkedIn, Twitter and even Facebook.

Having a strong personal brand not only helps you to climb the career ladder but it can also open up a host of new opportunities, such as presenting at conferences, invites to events or even writing opportunities.

Photographer Charlotte Knee, who has worked with Masterchef’s Greg Wallace and Monica Galetti, Architect and TV presenter George Clarke and the Yammer team, interviewed me on the importance on personal branding and having a professional headshot. 


If you’re interested in having professional headshots, Charlotte is offering a 10% discount with the code CKPHS15. Email her at

Embarrassing meeting situations… we’ve all had them

I came back from a meeting yesterday where I had managed to knock over a jug of milk in a rather posh restaurant. It went all over the grey carpet and my handbag and was, of course, rather embarrassing.

So, naturally, when I got home I tweeted about it and the responses that followed from others are priceless.

My personal favourites include:



Rochelle (2)

So how do you recover? Acknowledge the situation and take control of it. Perhaps it is through humour, apologising or following up with an explanation if you only realise after the meeting. We all make mistakes…it’s how we deal with them that matters.

Please take a look at the hashtag #SoDoIGetTheJob and share your embarrassing meeting moments- it’s really quite cathartic!

Take a look at the Storify to read other’s embarrassing moments and be warned…they WILL make you laugh out loud!