Do something good this #GivingTuesday

It’s #GivingTuesday – a day where the public is urged to ‘do good stuff’ for charity as it falls after the consumerism of Black Friday and Cyber Monday.

#GivingTuesday is by the team at Charities Aid Foundation (CAF) and this is only its third year – but the stats are impressive:

  • in 2015 £6,000 a minute was raised for UK charities
  • A World Record was broken for the most money donated online in 24 hours
  • #GivingTuesday is run in over 70 countries around the world.

#GivingTuesday is not just about raising money.

Here are a few ideas for how you can take part in #GivingTuesday that doesn’t involve money:

  1. Write for Amnesty – send some words of comfort to Nazanin, a charity worker imprisoned in Iran (the charges remain a secret) and sign the petition to free her.
  2. Simply tweet  – tweet using #TweetForShelter and British Gas will donate £1 to Shelter (up to £25,000).
  3. Become a volunteer – Beanstalk is just one charity calling for people to volunteer their time to make a difference.

4. Give the gift of listening – this is a lovely idea from Samaritans. Do you have a friend, family member or colleague who needs a friendly ear? Take the time to listen to them. It could save a life.

5. Nominate a local cause – supermarkets, such as The Co-op are looking for local causes to support so nominate a local charity.

6. Become a trustee – charities need strong and effective boards so make a huge difference by becoming a trustee for a cause you care about. Find opportunities on Trustee Finder.

7. Spread the word – if you support charities, why not tweet or share on Facebook why you support them and help raise awareness of their cause.

Charities should keep digital innovation at the heart of their approach

Ahead of the Institute of Fundraising’s Innovative Fundraising in a Digital World’ conference on Monday 3rd October Michael Docherty, Director of Digital and Supporter Experience, Cancer Research UK blogs about how charities should keep digital innovation at the heart of their approach. Having worked on Cancer Chat, I can attest that CRUK definitely has their finger on the digital innovation pulse. 

Over the past five years we’ve seen drastic changes in how people interact with digital things. The average person now checks their smartphone 85 times a day, spending five hours browsing the web and using apps. Google processes a mind blowing 40,000 searches a second; it’s fair to say we live in a digital world.

The third sector is as impacted by this digital world as any other sector. In just the last year Cancer Research UK has seen a 30% increase in single donations being taken through our online payment platform and mobile traffic has grown 35% and now makes up over half of all visits to our website.

This is a world where the pace of change is very fast, changes can bring upside or downside, and occasionally those upsides/downsides can be sudden and spectacular. #Nomakeupselfie and Google’s Panda Update are examples of both which have affected CRUK.

To keep pace with the digital world and to deliver the types of experiences that people expect, we’re organising ourselves to put our focus on the main things our audiences need to do with us. Through this focus we’ve been developing capabilities that can be utilised across the organisation in serving our audiences’ needs. Some examples of our capabilities include our ecommerce , online fundraising and online communities platforms, and our new schema enabled approach to content management.

Through our audience led approach, through our new digital capabilities and by working to up skill the organisation, we’re building an environment that allows our teams to be digital first. It’s this approach and framework that lets us be innovative, giving our teams the tools to quickly try different things whilst easily measuring impact and success.

Innovation is at the heart of our approach, and to ensure we are preparing ourselves for the future we’re exploring cutting-edge technologies and experimenting with them to understand how they can support the outcomes we are trying to achieve.

We keep track of new behavioural trends driven by technology in any sector, and we look for ways to apply trends to our objectives – particularly fundraising growth. As an example, given the decline of cash on the high street we’ve explored contactless payments. We’ve also seen market-leading digital organisations invest significantly in virtual reality and have subsequently been actively exploring how we can utilise the technology. These are just two examples of future income and engagement drivers that we believe charities must explore in order to keep meeting their audiences’ needs and remain relevant.

Keeping up with the digital world requires a culture where it’s possible to test and learn, and crucially, acceptable (and dare I say it, desirable) to fail. The way we make it OK for us to fail is to do it cheaply, and ensure we learn quickly so that we aren’t making the same mistake twice. This is helping us grow towards becoming a more digitally mature organisation, where everyone has a responsibility and commitment to be innovative and put their audiences first – and we think that’s helping us keep pace with the ever changing digital world.

Michael will be chairing the Institute of Fundraising ‘Innovative Fundraising in a Digital World’ conference on 3rd October – are you on board with the changing digital world?

Congratulations to the Third Sector Awards winners

On Wednesday, 14 September, I attended the 12th Third Sector Awards at the Lancaster London Hotel. The awards celebrate the achievements of charities, and their partners, and was hosted by comedian Mark Watson.

This year I was a judge in the cateogies: Brand Development, Digital Innovation of the year and Annual Report and thoroughly enjoyed the experience. Huge congratulations to the winners in my categories:

Brand Development: Breast Cancer Now
Digital Innovation of the year: Amnesty International UK for 360º Syria
Annual Report: Brain Tumour Trust

There were 27 awards in total – Read about all the winners here and congratulations to them all.

Personally, I was delighted that Refuge won Communications Team of the Year. I think the work that they have done around the Archers storyline and Paul Trueman’s fundraising campaign, in particular, has been phenomenal.Well done!

refuge-team

Photo credit: Third Sector.

Judging the Third Sector Awards

This year I am honoured to be a judge in the Third Sector Awards. Unfortunately I cannot reveal the three categories I helped to judge but I had a wonderful morning at Third Sector’s offices in London recently with my fellow judges, reviewing the entries and making our final selections to then be shortlisted.

It was great to see lots of familiar faces, such as Rob Dyson, Morgan Martins and Reuben Turner as well as finally meeting some people in person, like Kate Sayer and Andy Hillier.

Third Sector Awards 2016

There were some really strong entries and I thoroughly enjoyed the process. I hope next year a new category will be added – Digital Fundraising. I best suggest it!

The Awards take place on Wednesday 14 September at the Lancaster so be sure to follow the hashtag #TSawards to see who all the winners are.To all who entered… best of luck!

Announcing the Charity Governance Award winners

Last night I attended the inaugural Charity Governance Awards at the Clothworkers Hall in London. The awards were organised by the Clothworkers’ Company in partnership with Reach, Prospectus and NPC (New Philanthropy Capital).

I’m delighted these awards exist as it’s important to recognise good governance. Usually the only time we hear about governance is when it’s bad and it all goes horribly wrong.

By shining a spotlight on the best of the sector, we want to demonstrate how effective governance can transform a charity and even more of the lives of its beneficiaries.

Charities were invited to apply for the awards and there was a two-stage judging process. The fourteen judges boast a wealth of experience in charity governance and the voluntary sector and included Dawn Austwick (Chief Executive, Big Lottery Fund), Tony Cohen (Chair of Barnardo’s) and Janet Thorne (CEO of Reach Volunteering).

The six winning charities will share in the £30,000 prize pot, each winning a £5,000 unrestricted grant.

The winning charities represent a diverse range of subject areas including youth work, heritage conservation, mental health support, palliative care, and community improvement. I was really impressed with what the boards of these charities had achieved and all the charities shortlisted were worthy winners but of course, there can only be one…

Winners:

Board diversity and inclusivity

Leap Confronting Conflict, winners at Charity Governance Awards (photo by Kate Darkins).jpg

Improving impact – charities with 0-3 staff

Robert Thompson Charities, winners at Charity Governance Awards (photo by Kate Darkins).jpg

Improving impact – charities with 4-25 staff

Improving impact – charities with 26+ staff

St Cuthberts Hospice, winners at Charity Governance Awards (photo by Kate Darkins).jpg

Embracing opportunity and harnessing risk

Managing turnaround

Moasic Clubhouse, winners at Charity Governance Awards (photo by Kate Darkins).jpg

The 2017 Awards will open for entry on 6 October so make sure you put your Board forward.

Congratulations to all the winners and to all the Boards shortlisted!

 

How crowdfunding is changing the face of social action

I am very proud to be on the panel of this year’s #FRO16 by The Resource Alliance, which is a global two-day online conference aimed at helping charities and social enterprises have access to case studies, new thinking and best practice – for free.

If you register now for #FRO16, you’ll be able to watch all the sessions for one month. Sessions include speakers from JustGiving, Storythings, Indiegogo, SolarAid, Platypus Digital, Dignity in Dying, HOME fundraising, Change.org and many more.

In association with The Resource Alliance, I’ve produced a whitepaper which looks at how crowdfunding is changing the face of social action. Download if for free, here. Follow the hashtag, #FRo16, to see what people are saying!

My top 5 charity campaigns of 2015

As we approach the end of the year, I’ve thought about the many charity campaigns I’ve seen throughout 2015 and have made a list of my favourites:

#SmearForSmear by Jo’s Cervical Cancer Trust

The cervical cancer charity launched a social campaign to raise awareness of the importance of having a smear test, during Cervical Cancer Prevention Week (25-31 Jan). The idea was simple: put on some lipstick, smear the lipstick, take a selfie, share on social with #SmearForSmear and nominate a friend to do the same.

It started as purely an awareness raising campaign but a text donate call to action was soon added once the campaign seemed to gain momentum. Of course, as it followed the #icebucketchallenge and #nomakeupselfie it gathered some criticism for ‘jumping on the social media bandwagon’. Here’s my response to that claim in the Guardian Voluntary Sector Network.

I even took part myself:

#BTTCK by RNLI’s social media team

Not strictly a charity campaign but I absolutely loved the Back to the Crew Kit campaign by RNLI’s social media team. For three  whole days the five members of the RNLI’s social media team wore oil skins and lifejackets from a bygone era in order to raise vital funds for their charity. Search #BTTCK on Twitter for some hilarious pictures and videos on how they got on.

#EndangeredEmoji by WWF

Such a clever, current campaign that (deservedly) even picked up an award in the Drum Social Media Buzz Awards. The idea is that every time you use an endangered animal emoji on social media, you make a small donation to WWF to help save them from extinction.

#TheChokeables by St John Ambulance

What do you do if your baby starts choking? The aim of this campaign was to teach parents first aid directly so that they would know what to do if faced with an emergency. Social media, particularly Facebook, played a massive part in getting the video seen and shared and as a result of this campaign 45 babies were saved*

*This is from feedback given to the charity by parents.

The video has been watched almost 6 million times on YouTube alone.


#DECHOX by British Heart Foundation

DECHOX is a denial fundraising challenge where participants give up chocolate for the month of March. Not for this chocoholic I’m afraid but it was a great success for the charity. The beauty of this campaign lies in its social nature – there was a whole host of tools, such as pre-written emails, social media badges and even an ‘offline’ desktop sign. There is also a clever link between unhealthy foods and heart disease so there was a real purpose to this campaign. And boy were people proud of their medals.

I also liked how the charity took on an edgier tone of voice and in fact, this was one of the campaigns this year that sparked my article for the Guardian Voluntary Sector Network on profanity in charity campaigns.

dechox-1

So there you have it – my top 5 charity campaigns for 2015. I’m certainly looking forward to seeing what charities come up with in 2016!

What were your favourite campaigns of 2015?

The top 30 Social CEOs and a free guide

Last night I attended the Social CEO Awards, hosted by JustGiving. Set up by Zoe Amar and Matt Collins, and now in its third year, the awards celebrate CEOs who are using Twitter to actively engage with their supporters and beneficiaries, discussing key issues and raising awareness of their charity.

The full top 30 are listed in this Guardian Voluntary article.

This year there were three new categories: Senior Leader, Trustee and Rising Star. Congratulations to all the winners!

If you are a CEO wanting to get started on Twitter, or improve your social skills, then download this free guide: Digital Leadership: how to survive and thrive as a social CEO.

The guide has been produced by Zoe Amar and Matt Collins and features advice and tips from Zoe, Matt, Rob Hayter of TPP Recruitment and myself. I offer tips on how CEOs can fundraise on social media and share examples of CEOs who are using Twitter brilliantly to fundraise – like Polly Neate, CEO of Women’s Aid who took part in the Mont Ventoux Climb and raised over £2,000 for her charity.

If your CEO is not convinced about the benefits of being on social media, download the guide and leave it on their desk!

How to make social media more personal for your charity

Social is called ‘social’ because, well…it’s social!

It’s 2015 so I’m sure I don’t need to tell you (or even remind you) that social media is not about broadcasting but about conversations.

I didn’t really need to remind you, right? Good.

Often organisational social media accounts can be conversational but still faceless. You know you’re talking to a person – hey, they may even crack a joke from time to time – but who exactly are these people behind the social media accounts? I bet you don’t know.

But there’s a really easy way to fix this. Use a sign-off.

Big charities often have big social media teams. And by ‘big’, I mean more than one person so they tend to use their name or at least their initials when replying to people. This immediately creates a sense of personalisation – you are talking to a person, not just a charity. When you call up a charity, the person answering the phone would always give their name, so why do we not do the same on social?

Here’s a great example from Save the Children UK. Now, if I have a question I know I can address it to Steve. Isn’t that nice? Better than addressing my question to @SaveChildrenUK…

One of the best examples is Oxfam. They consistently reply with their names and, I have to say, it does make it more special.

I’ve used Oxfam as an example of best practice before in this blog and when I tweeted the post, I had a lovely reply from Stuart:

And of course this works on Facebook too. Here’s how Macmillan responds to comments:

Macmillan Facebook post

And here’s one from Irene at Anthony Nolan:

Anthony Nolan Facebook Comment

Now I’m sure you will agree that this doesn’t cost any money or time, which means that every charity – no matter how small – can do the same. After all, how can we create genuine relationships through social media if we don’t know who we’re talking to?

War has been declared on the charity sector – why aren’t we fighting back?

UPDATE: The Drum picked up on my post. Read it here.

Both the national newspapers and the Government seem to have declared war on the sector. It all started with the death of Olive Cooke. Then it moved on to charities ‘hounding vulnerable people on a no-call list’ before a, seemingly, very personal attack on fundraising directors. Now charities are being told to draw up written agreements showing how vulnerable people will be protected from ‘aggressive’ fundraising tactics. And then there was this article today about how 50% of Alzheimer’s Society’s funds are spent on staff.

Wait. You mean, charity staff get paid? Well blow me down.

Thank goodness CEO, Jeremy Hughes, commented in the Guardian.

Please read it. It is excellent.

Here is a highlight:

Alzheimer’s Society employs 2,500 staff, the vast majority of whom provide services to help people with dementia live their lives as well as they can. We do spend £42m of the £84m we raise on our staff. And they are worth every penny.

Now what I’d like to know is, what are we going to do about this?

Why is the sector not putting on their war paint and digging their trenches? We should and we MUST defend our sector.

Here’s what you can do

1. Read this excellent piece by Ian MacQuillin. 2. Stand up for our sector and show your support by leaving a comment on Jeremy Hughes’s Guardian article. 3. Get involved in CharityComms’s Understanding Charities Group. 4. Contribute to the Guardian Voluntary Sector’s open thread: Charity fundraising: how do we fix this mess? These are all things that we can do as individuals in the sector but what I’d really love to see are charities coming together and not just defending their staff’s pay but also showing their impact. How much have dementia charities saved the NHS? How many lives have been saved from charity helplines? How many people or families still have their homes and food to eat because of charities like Shelter, Crisis and The Trussell Trust? How many charity sector staff would be homeless if they were volunteers and unpaid? Oh but that’s ok – there are plenty of benefits to claim and council houses to go round.