Facebook rolls out new Donate Button

This week, Facebook rolled out a new call-to-action button for charities – Donate Now. The beauty of this is that you can link it to any URL – whether it’s your Donate landing page on your website or, if you’re on JustGiving you can link it straight into the one-touch donate flow or even to a specific Campaign page.

I covered how to use it over on JustGiving’s blog.

Here are a few charities who have already incorporated the Donate Now button onto their Facebook page:

Dogs Trust

dogs trust FB

Make a Wish Ireland

Make a Wish Ireland

Teenage Cancer Trust

Teenage Cancer Trust FB

Blue Cross

Blue Cross FB

Have you incorporated it yet?

What motivates me to give – an introspective blog post

Today was the last day of the Institute of Fundraising’s National Convention. During today’s sessions, I got to thinking WHY I support the charities I do because a recurring theme has been about understanding people’s motivations to give to your cause. So I’m going to share with you the charities I regularly give to and why. I have monthly direct debits for both Macmillan Cancer Support and for Cancer Research UK. Supporting these charities is mostly about the cause – cancer. That (insert swearword) of a disease that has stolen far too many of my loved ones. I support Macmillan because their nurses have helped my loved ones in their last weeks, days and hours. I support Cancer Research UK because they are saving lives. But it’s not just the cause. I like the way they talk to me: Tweet from Dryathlon And I like the way they make me feel, even if it’s difficult to watch:

I support Amnesty International with a monthly direct debit because collectively we can all be very loud about injustice and my voice alone is not enough. Amnesty is brilliant at keeping you informed throughout their campaigns. They also make it easy for me to share their campaigns with my friends. Best of all, they tell me outcomes of campaigns when they happen. I don’t have to wait for a weekly or monthly newsletter or go to their Facebook page. Amnesty International Text

I sponsor a dog through Dogs Trust (it was a birthday present for my husband) and have done for about seven years. We both love dogs but we can’t have one of our own just yet so we do the next best thing and sponsor one. Our dog’s name is Shane and he is lovely. He also writes to us and sends us photos. We can even go and visit him if we like. The reason why we support Dogs Trust and why when we can have a dog we will go to our nearest rehoming centre is because they never put a healthy dog down. Our Dogs Trust dog Shane The final charity I support every month is Child’s i. Answering why for this charity is harder to explain. I have no personal connection to the cause but when I first heard their founder Lucy Buck speak, I just knew I had to help. The passion and conviction with which Lucy spoke, the stories she told of how the babies that had come to Malaika (the short term emergency care home in Uganda that they provide), how babies had thrived, how they had either been reunited with their families through the support of the charity or gone on to be placed with new, loving families – how could that not inspire me to want to help? And telling stories through video, email or even their Direct Debit text message is what they do so well.

  Child's i text message

They are not a big charity with a big budget so they make use of what they have. In fact, they are so brilliant at digital that they often present at sector conferences and events. They are a true lesson for fundraisers – be passionate about the cause you work for and tell your stories well. In fact, they inspired me so much that I started #100forChildsi and I hope this post has inspired you to join our team. So that’s who I support and why. Will you share with me the charities you support in the comments?

Just what is Gamification and could it work for you?

Last week I attended NFPtweetup where the topic was on gamification. Although the term was coined in 2002 by Nick Pelling, it’s only since 2010 that it started to become popular.

So just what is ‘gamification’?

According to WikipediaGamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.

Basically, gamification is about rewarding behaviour  through incentives using elements such as points, badges and leader boards. It’s not really all that new either, if you think about it….we’ve been doing it for years through raffles, tombola’s and off-line competitions.

David Whitney, Coding Technical Architect at JustGiving, who was on the discussion panel at NFPtweetup recommends reading Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers.

So who, in the charity sector, is using gamification well?

Dryathalon medal

Dryathalon medal

Cancer Research UK – Ed Cervantes-Watson, Senior Innovation Delivery Manager at CRUK, spoke about Dryathalon at NFPtweetup and how successful it has been for them. They spent six months researching their target audience (young men) and came up with a concept that would work for them: giving up alcohol for January and rewarding them along the way with badges and a leader board. The result, to date, is 35,000 Dryalthletes and £3 million and counting.

Also take a look at their new project Cell Slider.

VinspiredBig Society’s Big Mouth project, powered by the volunteering charity, Vinspired asks young people to discuss the problems they face in their community then share ideas to make it better. Points are awarded for return log-ins, starting projects and polls, voting on polls and commenting on discussions etc. The more you interact, the more points you get and the higher you move up the leader board.

Greenpeace – you have probably already heard of the hugely successful VW: The Dark Side campaign where Greenpeace used gamification to pressure VW to drop their opposition of key environmental laws. Those who signed up to the campaign embarked on ‘Jedi Training’  and earned points for referring the campaign to friends. The more friends they referred who signed up , the more points they earned. They also earned points from views of their personal URL. The result was over 500,000 people campaigned, forcing VW to commit to making cleaner and more efficient cars.

Do you have examples of other charities using gamification well? Leave a comment below.

So, taking the elements of gamification, do you think it would work for your charity?

You can read the Storify of the NFPtweetup here and also an excellent ‘Best Bits‘ from a Live Q & A discussion on Gamification from Guardian Voluntary Sector Network.