Sector articles

In this section, you will find articles that I have written for sector publications.

Third Sector

I am a regular columnist for Third Sector’s digital hub. Find all my articles here.

Guardian Voluntary Sector

2016

Engage your givers with virtual reality -a starter guide

Cancer is happening right now. A winning campaign that hits home.

2015

Why cancer patient John Underwood’s fundraising drive is touching hearts

Facebook’s resistance to RNIB’s advert poses questions for charity campaigns

Up Yours! Why charities keep giving us the finger

The Dress: are social memes and shock tactics the future of charity marketing?

#HappySoundsLike – a free playlist will not bring change for those in poverty

#SmearForSmear – there’s no such thing as a sexy charity cause

2014

Samaritans Radar: ‘Charity deserves round of applause for putting mission front and centre’

BandAid 30: five things charity fundraisers can teach Bob Geldof

From potato salad to prosthetic limbs: five offbeat charity crowdfunding campaigns

Ice bucket challenge – when can a charity hijack a hashtag?

Five ways charities use gamification

Newsjacking the tube strike: were charities disrepectful or creative?

CharityComms

2014
How to run a successful crowdfunding campaign

2013
How to make the most of Storify

Refuge at the Sole Communicators Group

2012
Flying Solo- lone communicators in the charity sector

Building a peer network

Institute of Fundraising

2015

Three time-saving social media tools for small charities

2013
Can small charities be innovative?

Comms2point0

2013
Three Comms challenges that small charities face

Magneto Films

2014
Making Vine work for you

 All things IC

2013
How do you connect people with your brand online?

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