I’m sure by now you’re all au fait with Vine? If not, Vine is an App from Twitter that lets you create and edit a 6 second video – more of this in my *Vine – You’ve only got 6 seconds so make it count blog post.
Not to be outdone, Instagram, the hugely popular photo sharing App (now owned by Facebook) has launched Instagram Video – the ability to create a 15 second video, choose filters to enhance the look and post to social media sites such as Facebook, Tumblr and Twitter (in the form of a link).
As Harry Hill would say….I like Vine, I like Instagram Video but which is better? There’s only one way to find out…
6 seconds vs 15 seconds
6 seconds forces the creator to, well, be creative. Can your 6 second Vine pack a punch? Can it tell a story in such a short space of time? Check out these examples of charity’s using Vine and let me know what you think.
15 seconds is already an established advert length in the TV world so surely brands are used to this format? Will that impact on creativity? Will they simply adapt their existing 30 second TV advert instead of coming up with something new to fit into 15 seconds?
Posting on social media sites
As Vine is owned by Twitter and Instagram Video is owned by Facebook, they are obviously optimised for their own platforms. It’s important to remember that Twitter and Facebook have different audiences, so if you use both Vine and Instagram Video, it goes without saying that you should create content relevant for that audience.
I’ve seen lots of Vines from charities thanking individual supporters or fundraisers and I think 6 seconds is just enough time to do that. Imagine what you could do with 15 seconds? Perhaps you could answer specific questions? Instead of a lengthy Facebook reply, why not a 15 second video response? Lengthy pre-London Marathon runner’s email? Why not email a ‘What to expect on the day’ video?
On the subject of Instagram Video…have you seen one yet? This is one of the best I’ve seen so far.
Obviously it’s early days for Instagram Video but do you think it will be bigger and better then Vine? Or, like me, do you think there is room in the social media landscape for both of these video Apps?
*A few updates since that blog post was written – Vine is now available on Android.