Top content tools you need to know about

If you work in communications, social media or marketing then you need to know about these free tools to help you create eye-catching content.

Design

Canva is a free design tool that allows you to create amazing graphics for all your social media and marketing needs. They have a whole host of great features, such as uploading your own images, adding filters, making elements transparent, adding text over images and free illustrations and elements to help you create infographic-style designs. I use it lot for my personal travel and food blog but here’s a Facebook cover photo I created for the Third Sector PR & Comms Network Facebook group.

third-sector-2

What’s also great about Canva is that it has templates for Facebook cover images, Twitter images, Pinterest posts etc so no need for you to look up the exact dimensions. Best of all? Canva for work, which is a paid version with added features, is free for charities – just contact them to enquire.

Notegraphy makes your words look beautiful so that they stand out. Download the app on the App store or Google Play and get writing. Here’s a video to explain how it works:

Images

To create great graphics, you need high quality images. It’s always best to use your own but sometimes that’s not always possible. Here are my favourite go-to websites for high resolution images that allow you to use them as you like – crop, filter, add text etc and no need to credit the photographer: Unsplash, Gratisography, Pexels, Pixabay and Morguefile.

Infographics

If you have a lot of interesting data that you’d like to turn into an infographic, take a look at HubSpot’s free infographic templates. They are PowerPoint templates which you can edit. You can use your own colours and fonts to ensure it’s on brand.

Not free but Piktochart offer charities pricing at $39.99 for  year. They have 400 templates of Infographics that you can edit and customise. Also included are stock photos (if needed) and industry-specific icons.

Gifs

Gifs are moving images that can help add an element of fun into your social media posts. Twitter has a really handy gif feature built in, powered by Gify, where you can use keywords to search through thousands of gifs. CRUK’s Drylathlon Twitter account uses Twitter gifs a lot as it fits in with their cheeky tone of voice:

But what if you want to make you own? Make A Gif is a free tool that lets you make gifs from photos or even video. So why not get experimenting with gifs of an event or even your staff?

What tools do you use? Leave a comment below!

 

 

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