The importance of personal branding in a digital age

We all have a digital footprint, whether we like it or not. Back in 2013, I presented on How to build a successful personal brand at 300 Seconds. These days, no matter what sector you work in, having a professional social media presence is vital. When applying for jobs, many recruiters will check your digital footprint to see how you present yourself on LinkedIn, Twitter and even Facebook.

Having a strong personal brand not only helps you to climb the career ladder but it can also open up a host of new opportunities, such as presenting at conferences, invites to events or even writing opportunities.

Photographer Charlotte Knee, who has worked with Masterchef’s Greg Wallace and Monica Galetti, Architect and TV presenter George Clarke and the Yammer team, interviewed me on the importance on personal branding and having a professional headshot. 


If you’re interested in having professional headshots, Charlotte is offering a 10% discount with the code CKPHS15. Email her at

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