Squared Online – lessons from Projects 2 and 3

The problem with managing a blog professionally is that you start to neglect your own blog… oh dear.

I’m now in my last module for Google’s Squared Online course and the last update I did was on lessons learnt from project one, so I’m a bit behind… forgive me.

I’ve now completed four projects – the first one you do on your own and the rest are done in a group. After module 2 and 3 you are put into a different group where you complete module 4 and 5.

In my first group, we didn’t do very well in our first project but we did considerably better in the second, which was all about marketing. The reasons for this is that we could see from the feedback from the first project just exactly what the tutors were expecting and we put more time and effort into the second group project. Don’t get me wrong, we worked hard on our first project but worked harder on our second.

After module 3 I joined my new group and am delighted to say we got an excellent mark in our first project together, which was all about Google Analytics. Unfortunately we had to work over Christmas and New Year, which wasn’t exactly ideal.

So lessons learnt from projects 2 and 3 are:

  • What worked in your first group may not necessarily work in your second because the group dynamics are different. And that’s ok.
  • The more you understand the project brief and what’s expected (and what the tutors are looking for), the better you will do.
  • Listen carefully in your online class as hints to what’s expected in the project are often given during class. You also have the opportunity to ask questions at the end.
  • If you’re not clear, ask. We emailed Support a few times for clarity. Do this before starting any research etc so as to not waste time.
  • Share your score and feedback with your fellow Squares. There is an active private Google Plus group for our cohort and after every project some of us share our scores. With the blessing of my group, I’ve also emailed our report to groups with a low (or lower) score who wanted to see how we had got a high score. Being open to sharing helps facilitate learning so be willing to share.
  • Make the time. This course is very time consuming but it’s only worthwhile if you put in the time and effort to do the pre and post class tasks and your project. In fact, most of what you learn will come from the project – putting into practice what has been covered (sometimes briefly) in class.

The end of the course is fast approaching but in the meantime, there’s still a project to submit so stay tuned for lessons from project 4!

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