Here are three new Facebook features, which I thought I would share with you.
1. Trending: Facebook has cottoned on that people like to post links to news stories on their timelines. In fact, according to a recent Ofcom report on News Consumption in the UK, 82% of people use Facebook as their daily news source. (And ‘news’ as in proper news, not what your friend had for lunch) Apparently Facebook will be prioritising news stories in their ever-changing algorithm…
2. Pages to Watch: If you manage a Facebook page, there is a new feature in the Admin panel called ‘pages to watch’. You can add up to five of your competitor’s (or other brands you manage) pages to monitor how many ‘likes’ they get and then get tips on how to keep up* (*What happens if you have more likes than them?). Apparently this feature is being tested so may not be available yet to all page admins. Thanks to Dawn Newton for letting me know about this feature.
3. Changing a Facebook page name: Now… I’ve saved the best for last as this has been a REAL headache in the past. If your charity/brand has had a rebrand and you need to change your Facebook page name, then take these steps:
- On “edit profile” there is the option to change your name. It will ask the reason for the change
- To validate the reason, Facebook will email you to say the request has been received and will be assessed but that documentation is required, by email, to confirm a name change (eg a scanned utility bill)
- Following the documentation being sent, Facebook will email confirmation that it has been approved
- You will then be able to log in and change the URL
Thanks to Jazmine Sandison for that one!