Man tweets brand, brand replies. Nothing unusual there right? Wrong. This is one of the best Twitter exchanges I’ve ever seen (read the whole exchange here) and well done David for showing that brands can have a sense of humour!
What can brands learn for this?
- don’t be afraid to let your social media person/people show their personalities
- broadcasting messages is boring… have conversations instead (even silly ones)
- take advantage of these kinds of spontaneous situations. Had a funny/odd tweet? Don’t ignore it… be creative! Like David….
- take a risk (but be sensible) – waiting for sign-off on tweets will kill the exchange dead. Sometimes you’ve just got to (salmon*) roll with it