Brands, take note! This is how you do Social

Man tweets brand, brand replies. Nothing unusual there right? Wrong. This is one of the best Twitter exchanges I’ve ever seen (read the whole exchange here) and well done David for showing that brands can have a sense of humour!


What can brands learn for this?

  • don’t be afraid to let your social media person/people show their personalities
  • broadcasting messages is boring… have conversations instead (even silly ones)
  • take advantage of these kinds of spontaneous situations. Had a funny/odd tweet? Don’t ignore it… be creative! Like David….
  • take a risk (but be sensible) – waiting for sign-off on tweets will kill the exchange dead. Sometimes you’ve just got to (salmon*) roll with it


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s