My 300 Seconds Presentation on How to Build a Successful Personal Brand

Image I was delighted to present at the latest 300 Seconds event, which took place on Wednesday 11 September at The Guardian, on the topic of How to Build a Successful Personal Brand.

If you are not familiar with the concept of 300 Seconds, they are a series of talks by and for the digital community. They are about ‘hearing from the brilliance of the many, not the few’ and you can read more about the concept here.

I was the first speaker up and I would be lying if I said I wasn’t a bit nervous but the audience were warm and there were some friendly faces in the sea of people who gave me lots of encouragement. I won’t go into too much detail about my presentation but here are the main points:

  • We all have a digital footprint. Whether you like it or not.
  • Many of you are already building your personal brand, you just don’t realise it yet.
  • Building a personal brand is not always easy. It takes time, effort and dedication and you may have to do things that take you out of your comfort zone (like public speaking).

So what is a Personal Brand? It’s essentially a way of marketing yourself and what you represent. But what do you represent? You need to find your sound bite. Can you describe yourself in a word or two? For example, Nigella Lawson is known as a Domestic Goddess, Kate Moss is a Catwalk Queen.

Once you have figured out your sound bite you need to decide which area you want to be know in. Is it the sector you currently work in or a sector you want to move into? Do you have a particular specialism you want to be known for such as PR, Digital, Tech?

Now that you have this figured out, like all brands you need to build your network and earn your reputation. So how can you do this?

  • Follow relevant people in your social media circles
  • Join in conversations and add value
  • Attend events and network
  • Find guest blogging opportunities in your sector or specialism
  • Put yourself forward to speak at events

As I mentioned, building a personal brand doesn’t happen overnight but it is well worth the effort. Just remember that once you have built a successful brand you need to maintain it. Don’t let all your hard work go to waste once you land your dream job or work gets too busy. You need to find ways to integrate your online presence into your everyday life.

3 thoughts on “My 300 Seconds Presentation on How to Build a Successful Personal Brand

  1. Pingback: The importance of personal branding in a digital age | Kirsty Marrins

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