The power of video

I was delighted to be asked by the very lovely Gaby Jeffs and her husband Jeremy of Magneto Films to take part in a series of films they are producing with charity experts (their words, not mine!) to share their top tips for communications and digital engagement.

Now, if I’m really honest, I was dreading it….I’m not a fan of being filmed but Gaby and Jeremy put me at ease straight away and it ended up feeling like I was just having a chat with friends.

One of the questions I was asked was how I felt charities could use video effectively. I won’t go in to too much detail about my answer in case it’s one of the clips they want to use but it did make me pause for a moment and really think about what makes a great charity video.

And this one came to mind.

You can’t help but be moved by those personal stories and those precious moments…. and the emotions they elicit makes for a very effective video. Wouldn’t you buy a Daffodil?

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