Social media is not a numbers game

Last night Channel 4 Dispatches reported on the fake fans industry. In Bangladesh there are ‘click farms’ where workers are paid to constantly log in and out of fake accounts to like or follow a Brand’s page or account. According to one company, pay only $3 for 1,000 YouTube views. 1,000 likes on your Facebook page? No problem, that’ll be $15 Sir.

This made me a bit ranty.

You can read mine, and other’s #fakefans tweets in my Storify.

We need to get past social media being a numbers game. It’s about conversation and engagement. It’s about getting to know your audience – your stakeholders/customers/donors/supporters and being able to have a two way meaningful dialogue with them.

Having thousands, hundreds of thousands or even millions of fans is all well and good. If it’s authentic. So yes we can all buy our followers and likes if we want to play the numbers game. But can you buy engagement? Can you buy this:

Image

 

Or this:

KBlog

No. No you can’t. It takes time and effort. And that time and effort is more than worth if when you get this kind of engagement

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