Amazing Tedtalks video by Dan Pallotta, which in light of the ‘Charity CEO salary debate’ that’s going on in the UK right now seems particularly relevant…
For a while now I’ve been sitting back admiring (and feeling a bit jealous at times) of my peers Matt Collins, Bertie Bosredon, Sam Phillips, Ben Matthews and Zoe Amar. I’ve been admiring the exciting projects they’ve been able to work on with a range of charities and clients and been a bit jealous of their ability to ‘be their own boss’.
So I’m taking the plunge. I’m going freelance*.
I’m not going to lie….part of me finds the thought of the unpredictability of it all absolutely terrifying. But at the same time it’s really, really, REALLY exciting (and oddly liberating) and I can’t wait to get started.
Over the last month or so I have been meeting with accountants, setting up meetings with peers to get some advice, securing some work and getting a website in order (watch this space).
So I’m finishing my full time job next week and then I’m off on a little holiday before starting a part-time Social Media Consultancy role at a PR agency in the first week of September. I’ve also got a training course set up with another agency and I’m really excited about what we will be offering (more of that later).
I look forward to hopefully working with you some day soon!
*Ok, so technically I’ll be freelance three days a week.
I was delighted to be asked by the very lovely Gaby Jeffs and her husband Jeremy of Magneto Films to take part in a series of films they are producing with charity experts (their words, not mine!) to share their top tips for communications and digital engagement.
Now, if I’m really honest, I was dreading it….I’m not a fan of being filmed but Gaby and Jeremy put me at ease straight away and it ended up feeling like I was just having a chat with friends.
One of the questions I was asked was how I felt charities could use video effectively. I won’t go in to too much detail about my answer in case it’s one of the clips they want to use but it did make me pause for a moment and really think about what makes a great charity video.
And this one came to mind.
You can’t help but be moved by those personal stories and those precious moments…. and the emotions they elicit makes for a very effective video. Wouldn’t you buy a Daffodil?
Last night Channel 4 Dispatches reported on the fake fans industry. In Bangladesh there are ‘click farms’ where workers are paid to constantly log in and out of fake accounts to like or follow a Brand’s page or account. According to one company, pay only $3 for 1,000 YouTube views. 1,000 likes on your Facebook page? No problem, that’ll be $15 Sir.
This made me a bit ranty.
You can read mine, and other’s #fakefans tweets in my Storify.
We need to get past social media being a numbers game. It’s about conversation and engagement. It’s about getting to know your audience – your stakeholders/customers/donors/supporters and being able to have a two way meaningful dialogue with them.
Having thousands, hundreds of thousands or even millions of fans is all well and good. If it’s authentic. So yes we can all buy our followers and likes if we want to play the numbers game. But can you buy engagement? Can you buy this:
No. No you can’t. It takes time and effort. And that time and effort is more than worth if when you get this kind of engagement