Pinterest, a content sharing service that allows members to “pin” images, videos and other objects from all over the web to their own boards, has just added some new and useful features.
Pins now come with more functionality:
Product Pins: for items like clothes and furniture with pricing, availability, and where to buy
Recipe Pins: click on the pin to be taken to the website where the recipe is hosted
Movie Pins: pins which take you to sites like Netflix and Rotten Tomatoes where you can then watch the film
So, what do these new features mean for charities?
Well, the product pins will work brilliantly for charities with online shops, such as WWF, Save the Children, Dogs Trust and Oxfam Unwrapped.
The recipe pins will work well for charities who do food-based fundraising events such as Dementia UK’s Time for a Cuppa campaign, Breast Cancer Care’s Strawberry Tea or to bring added value to board’s such as Macmillan’s Recipes for people affected by cancer board.
For the Movie pins, I can only imagine it would be useful to charities when there is a partnership, such as LOVEFilm does charity and perhaps where there are featured films to support the cause. For example, if it were a Dementia charity the featured films could include Iris, The Iron Lady, The Savages etc
Or perhaps it could be used to create film suggestions for fundraising events like Macmillan’s A Really Good Night In.
What other uses can you think of for charities to use these new pin features?