Last week I was very lucky to attend the Institute of Fundraising’s Technology conference as a guest of The Access Group.
It was a jam packed conference with excellent sessions including a keynote from Dan Sutch from Nominet on What does social tech innovation look like?
If you know me at all, you will know that I love to Storify so here it is:
View the story “The Institute of Fundraising Technology Conference” on Storify
My Top Takeaways were:
1. Creativity and risk taking, entrepreneurship and willingness are what we need to redesign how we use technology for good. Cancer Research UK’s Cell Slider is a great example of this in action.
2. Anticipated value of mobile transaction in 2013 is $600 billion yet how many charity websites do you know who can’t take a mobile payment? The time to optimise your website for mobile is now!
3. The mobile environment is difficult, ever changing and crowded but charities can not afford to ignore it – 25% of Save the Children’s donations are made through mobile.
4. Google Adwords should be part of an integrated marketing campaign. It’s about quality, not quantity. Get the basics right – structure, relevance and targeting – as it will drive more relevant traffic to your website and drive the costs down.
5. Be Digital First, focus on visual storytelling and engagement and maximise the potential of technology.
- Mobile Giving and why we should all be doing it (kirstymarrins.wordpress.com)