Mobile Giving and why we should all be doing it

I had been meaning to set up a regular gift to the wonderful charity Child’s i for a while. I first heard about them when founder Lucy Buck spoke at a CharityComms conference. I was so inspired by the work that they do to find families for orphans in Uganda, but also by the fact that the charity was run entirely by volunteers. And these volunteers were making huge social media waves. And I was impressed and a little bit in awe.

Now I honestly have no idea why it took me so long to set up a regular donation but today was the day I was going to do it. (It may have been this image on my Facebook newsfeed that helped)

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I went to their website and clicked on the big Donate Now button which took me to a page with a range of options, including regular giving, one off donations and fundraising. I clicked on regular giving and LO AND BEHOLD  there was a donate using your mobile phone option:

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It was so ridiculously easy to set up. All I had to do was:

1. enter my mobile number and hit the button

2. wait two seconds for a text

3. reply YES

4. job done

What I really liked, apart from the ease and speed at which it took to set up, is the fact that I can cancel at any time just by replying STOP. Or, if money is a bit tight one month, I can reply with SKIP to miss a payment. Perhaps not great for the charity but good for me. Another thing perhaps not great for the charity was that I didn’t receive a Gift Aid option.

I do believe that by making regular giving as easy as possible for the donor, you will increase your regular giving overall and this is why more charities should be incorporating mobile giving into their donation mix. That and the fact that 60% of people surveyed by Open Fundraising, on behalf of UK mobile payments regulator PayPhonePlus, said that donating by text was their favourite way of giving to a charity.

Well done to Open Fundraising  for setting this mobile regular giving up for Child’s i.

Oh yes, and there was an AWESOME ‘thank you’ video delivered by text but you will just have to sign up yourself to see it.