Pinterest, a content sharing service that allows members to “pin” images, videos and other objects from all over the web to their own boards, has just added some new and useful features.
Pins now come with more functionality:
Product Pins: for items like clothes and furniture with pricing, availability, and where to buy
Recipe Pins: click on the pin to be taken to the website where the recipe is hosted
Movie Pins: pins which take you to sites like Netflix and Rotten Tomatoes where you can then watch the film
So, what do these new features mean for charities?
Well, the product pins will work brilliantly for charities with online shops, such as WWF, Save the Children, Dogs Trust and Oxfam Unwrapped.
The recipe pins will work well for charities who do food-based fundraising events such as Dementia UK’s Time for a Cuppa campaign, Breast Cancer Care’s Strawberry Tea or to bring added value to board’s such as Macmillan’s Recipes for people affected by cancer board.
For the Movie pins, I can only imagine it would be useful to charities when there is a partnership, such as LOVEFilm does charity and perhaps where there are featured films to support the cause. For example, if it were a Dementia charity the featured films could include Iris, The Iron Lady, The Savages etc
Or perhaps it could be used to create film suggestions for fundraising events like Macmillan’s A Really Good Night In.
What other uses can you think of for charities to use these new pin features?
Last week I was very lucky to attend the Institute of Fundraising’s Technology conference as a guest of The Access Group.
IoF Technology Conference
It was a jam packed conference with excellent sessions including a keynote from Dan Sutch from Nominet on What does social tech innovation look like?
If you know me at all, you will know that I love to Storify so here it is:
View the story “The Institute of Fundraising Technology Conference” on Storify
My Top Takeaways were:
1. Creativity and risk taking, entrepreneurship and willingness are what we need to redesign how we use technology for good. Cancer Research UK’s Cell Slider is a great example of this in action.
2. Anticipated value of mobile transaction in 2013 is $600 billion yet how many charity websites do you know who can’t take a mobile payment? The time to optimise your website for mobile is now!
3. The mobile environment is difficult, ever changing and crowded but charities can not afford to ignore it – 25% of Save the Children’s donations are made through mobile.
4. Google Adwords should be part of an integrated marketing campaign. It’s about quality, not quantity. Get the basics right – structure, relevance and targeting – as it will drive more relevant traffic to your website and drive the costs down.
5. Be Digital First, focus on visual storytelling and engagement and maximise the potential of technology.
The Access Group and thankQ are sponsoring tweets at the Institute of Fundraising Technology Special Interest Group (IoFTechSIG) conference on Friday 17 May.
From 10 am, every time you tweet using the hashtag #ioftech they will give 50p to charity, up to £250.
Any tweet including the hashtag #ioftech counts toward the target, even if you are not at the conference.
So join in the conversation and help raise some money for your favourite charity, which you can nominate by tweeting:
‘@name-of-the-charity’ gets my vote @theaccessgroup / @thankQ_HQ #ioftech
Every charity nominated will go into a draw and the winning charity will be announced at the end of the conference.
I had been meaning to set up a regular gift to the wonderful charity Child’s i for a while. I first heard about them when founder Lucy Buck spoke at a CharityComms conference. I was so inspired by the work that they do to find families for orphans in Uganda, but also by the fact that the charity was run entirely by volunteers. And these volunteers were making huge social media waves. And I was impressed and a little bit in awe.
Now I honestly have no idea why it took me so long to set up a regular donation but today was the day I was going to do it. (It may have been this image on my Facebook newsfeed that helped)
I went to their website and clicked on the big Donate Now button which took me to a page with a range of options, including regular giving, one off donations and fundraising. I clicked on regular giving and LO AND BEHOLD there was a donate using your mobile phone option:
It was so ridiculously easy to set up. All I had to do was:
1. enter my mobile number and hit the button
2. wait two seconds for a text
3. reply YES
4. job done
What I really liked, apart from the ease and speed at which it took to set up, is the fact that I can cancel at any time just by replying STOP. Or, if money is a bit tight one month, I can reply with SKIP to miss a payment. Perhaps not great for the charity but good for me. Another thing perhaps not great for the charity was that I didn’t receive a Gift Aid option.
I do believe that by making regular giving as easy as possible for the donor, you will increase your regular giving overall and this is why more charities should be incorporating mobile giving into their donation mix. That and the fact that 60% of people surveyed by Open Fundraising, on behalf of UK mobile payments regulator PayPhonePlus, said that donating by text was their favourite way of giving to a charity.
Well done to Open Fundraising for setting this mobile regular giving up for Child’s i.
Oh yes, and there was an AWESOME ‘thank you’ video delivered by text but you will just have to sign up yourself to see it.