It was the Virgin London Marathon over the weekend, which is always an amazing event. Thousands of people run for charities that are close to their heart and thousands turn out to cheer them on along the route.
The week following the marathon is a timely opportunity for charities to thank their runners. It is also a prime opportunity to inspire people to sign up to run for them next year.
Here is a fantastic video from Oxfam, personally thanking EVERY runner who ran the marathon for them. It is a brilliant example of how a video can be made on a shoestring budget yet be really powerful and effective.
Another, quite innovative, video from Anthony Nolan (who are the official 2014 Virgin London Marathon Charity partner) encourages runners to sign up to run for them next year by giving runners in a local park a little taste of what to expect on marathon day.
Both of these videos are not slick, expensive ‘corporate’ videos but rather short, simple videos using real people that bring a smile to your face and make you want to take action.
I also recommend you read Ross McCulloch’s blog post: Your Charity’s videos are crap. Here’s how you can change that.