Today I unfollowed a charity on Twitter. I’m usually in the habit of following charities, not unfollowing them but it is the manner in which this charity tweets that compelled me to part ways with them. This time is was a case of ‘It’s not me, it is you’.
I unfollowed them (and tweeted about it) and was just going to leave it at that. Then Ian Griggs, journalist at Third Sector magazine, said I should explain to them why I had unfollowed them.
This was met with lots of agreement, from charity people and even charities themselves, as constructive criticism should help them improve. So I sent them a number of direct messages on Twitter to explain why I had decided to unfollow them – the main reason being that they retweet practically every tweet they receive, which clogs up my timeline.
I’ve thought about it further though and these are the three cardinal Twitter sins this charity has committed:
1. They tweeted me and asked me to follow them even though I had never engaged with with them before. And I’m pretty sure they’d never engaged with one of my tweets either.
2. They retweet far too many tweets. Charities – you don’t have to prove to us that people are talking to you. We can see that ourselves by the conversations you are having. Or should be having.
3. They do the whole ‘follow us, we follow back’ thing. Why? As charities you should be selective in who you follow, not just follow people for the sake of a follow back.
As Leo Birch, Digital Marketing Coordinator at British Heart Foundation, so eloquently put it, this charity is committing “social media bad practice bingo!”.
Any other examples you’d care to add that would compel you to unfollow an account?