How I will Improve my Online Engagement

I attended a CharityComms conference on Online Engagement yesterday with really interesting speakers, including Bertie Bosredon, Damien Austin-Walker, Jacqui O’Beirne and Maryam Mossavar amongst others.

Topics included ‘A Strategic Approach to Online Engagement’, ‘Content is King’, ‘Engaging Donors with Online Video’, ‘Acquisition and Innovation – Ways to Find and Convert New Supporters Online’ and many more.

Here is a brilliant video that Brad Smith, Assistant Digital Media Manager at the British Red Cross shared during his workshop on Using Metrics to Improve Website Engagement. It’s food for thought…

You can read the Storify of the conference in all its glory here.

Conferences are always quite full-on so it’s important to reflect on the discussions a day or two later and write down a list of things that really stood out and which will help you to be more effective in your role.

Here are five things I took away from the conference that I wish to implement:

1. Make a more concerted effort to really segment our email marketing audiences and create content that is useful and interesting to them

2. Be more customer centric and create content marketing to appeal to our social media audience

3. Look at improving our YouTube channel and add an action call to encourage more subscribers

4. Implement Ben Holts’s five steps to improve a digital campaign

5. Start measuring our social media more effectively and start using Google Analytics more

If you were at the conference, what did you take away from it? Let me know in the comments field.