The Rule of Thirds

Twitter cartoon from Cartoon Stock

Twitter turned seven last week. Yes, seven! And although it has been around for close on a decade now, it is amazing how many people still do not know how to use it effectively.

It’s really quite simple. Talk to and with people, not at people and use the rule of thirds:

  • One third of your tweets should be about your own news and sharing your own links and content.
  • One third should be about engaging with others – talking to people/organisations, asking questions, answering questions, retweeting and generally just having conversations.
  • One third should be about sharing other’s content that is related to your field or sector.

By using the rule of thirds you ensure that your social media presence is balanced and interesting. After all, who wants to listen to someone talking about themselves all the time?